Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 8,600 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Sales and Marketing Key Benchmarks
Prepared using APQC’s Open Standards Benchmarking® data in Sales and Marketing, this collection highlights sales and marketing key performance indicator (KPI) benchmarks for…
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Data and Measures|
Sales and Marketing Key Benchmarks: Consumer Products/Packaged Goods Industry
Gain insight into the efficiency and effectiveness of your organization’s processes by benchmarking common business activities. The category “Market and Sell Products and…
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Data and Measures|
Sales and Marketing Key Benchmarks: Automotive Industry
Gain insight into the efficiency and effectiveness of your organization’s processes by benchmarking common business activities. The category “Market and Sell Products and…
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Data and Measures|
Sales and Marketing Key Benchmarks: Cross-Industry
Gain insight into the efficiency and effectiveness of your organization’s processes by benchmarking common business activities. The category “Market and Sell Products and…
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Summary of Open Standards Benchmarking Measures: Sales and Marketing
The APQC Open Standards Benchmarking® measure list concisely displays all of the measures currently available for a specific survey. These measures are organized by research…
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Artificial Intelligence in Marketing
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This collection explores trends in AI and its applications in the marketing function across…
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Data and Measures|
AI in Marketing Survey Report: Business-to-Business Organizations
In June of 2020, APQC conducted a survey to explore the use of AI for marketing.This industry-specific report explores trends in AI and its applications in the marketing…
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AI in Marketing Survey Report: Business-to-Consumer Organizations
In June of 2020, APQC conducted a survey to explore the use of AI for marketing.This industry-specific report explores trends in AI and its applications in the marketing…
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AI in Marketing Survey Report: Hybrid (both B2B and B2C) Organizations
In June of 2020, APQC conducted a survey to explore the use of AI for marketing.This industry-specific report explores trends in AI and its applications in the marketing…
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Artificial Intelligence in Marketing: Financial Services/Banking Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Data and Measures|
Artificial Intelligence in Marketing: Healthcare Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Artificial Intelligence in Marketing: Industrial Products Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Artificial Intelligence in Marketing: Insurance Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Artificial Intelligence in Marketing: Media and Entertainment Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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Artificial Intelligence in Marketing: Petroleum/Chemical Industry Survey Report
In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing…
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