AI in Marketing Survey Report: Business-to-Consumer Organizations

Published On:
June 18, 2021
Authored By:
APQC
Members-Only Content:
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In June of 2020, APQC conducted a survey to explore the use of AI for marketing.
This industry-specific report explores trends in AI and its applications in the marketing functions. Specifically looking at: 

  • Applying AI in marketing
  • Impact on marketing KPIs
  • AI and marketing employees
Folder
Also found in Artificial Intelligence in Marketing
Type:
Data and Measures
Topics:
Process and Performance Management, Marketing
Tags:
Artificial intelligence (AI)

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