Artificial Intelligence in Marketing: Media and Entertainment Industry Survey Report

Published On:
April 29, 2021
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In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This industry-specific report explores trends in AI and its applications in the marketing functions. Specifically looking at applying AI in marketing, the impact on marketing KPIs, and AI and marketing employees.

This report is specific to the media and entertainment industry; for the cross-industry, click here.