Artificial Intelligence in Marketing

Published On:
June 18, 2021
Authored By:
APQC

In June of 2020, APQC conducted a survey to explore the use of AI for marketing. This collection explores trends in AI and its applications in the marketing function across industries.

Specifically looking at: ​

  • Applying AI in marketing​

  • Impact on marketing KPIs​

  • AI and marketing employees​