AI in Marketing Survey Report: Business-to-Business Organizations

Published On:
June 18, 2021
Authored By:
APQC
Member Only Content:
View Now

In June of 2020, APQC conducted a survey to explore the use of AI for marketing.
This industry-specific report explores trends in AI and its applications in the marketing functions. Specifically looking at: 

  • Applying AI in marketing
  • Impact on marketing KPIs
  • AI and marketing employees