Audience Segmentation and Targeted Marketing for Communities of Practice

Published On:
December 30, 2017
Authored By:
APQC
Members-Only Content:

The best-practice organizations featured in APQC’s 2017 Next-Generation Communities of Practice study have sharpened their marketing strategies to segment target audiences and deliver messages that speak to specific groups. This article presents several audience segmentation approaches with examples from best-practice organizations.

Also found in Next-Generation Communities of Practice
Type:
Articles
Topics:
Knowledge Management, KM Communication, Communities and Networks
Industries:
Architecture and Design, Non-Profit, Professional Services/Business Services, Engineering, Healthcare, Petroleum/Oil/Gas, Energy and Utility

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