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Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Customer sales promotions as a percentage of sales revenue
This measure calculates average spend on customer sales promotions as percentage of retail sales. This Supplemental Information measure is intended to help companies evaluate…
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Measure Spotlights|
Return on investment for retail marketing/sales campaigns
This measure calculates return on investment for retail marketing/sales campaigns. This Process Efficiency measure is intended to help companies minimize waste and refine…
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Measure Spotlights|
Cycle time in calendar days (including weekends) from the identification of a control violation until the violation is reported/communicated to the control or process owner
This measure calculates the number of calendar days (including weekends) that elapse from the identification of a control violation until the violation is reported…
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Measure Spotlights|
Cycle time in days from reporting of a control violation until investigation is completed and remediation steps/control changes are developed
This measure calculates the number of days that elapse from reporting of a control violation until investigation is completed and remediation steps/control changes are…
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This measure calculates the number of calendar days (including weekends) that elapse from identification of change in risk until changes to risk management policies and…
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Measure Spotlights|
Average time in weeks to develop and launch a new marketing campaign (from ideation to the delivery of an offer/message to a customer/prospect)
This is the average time in weeks that it takes a business entity to develop and launch a new marketing campaign, from developing the idea through preparing and delivering…
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Measure Spotlights|
Customer retention rate for customers attempting service cancellation
This measure calculates the customer retention rate (i.e. the number of customers who were active three years ago and are still active, divided by the number of customers who…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - television/radio media
This measure calculates the percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - television/radio media. It is part of a…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - other media (e.g., billboards)
This measure calculates the percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - other media (e.g., billboards). It is…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to non-digital direct marketing - direct postal mail
This measure calculates the percentage of total annual marketing budget allocated to non-digital direct marketing - direct postal mail. It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to non-digital direct marketing - telemarketing
This measure calculates the percentage of total annual marketing budget allocated to non-digital direct marketing – telemarketing. It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to other
This measure calculates the percentage of total annual marketing budget allocated to "other" (i.e. other than digital, non-digital, traditional advertising, or physical…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - website design, management, and optimization
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - website design, management, and optimization. It is part of a set of…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - digital content creation (e.g., videos, games)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - digital content creation (e.g., videos, games). It is part of a set…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - virtual events (e.g., webinars)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - virtual events (e.g., webinars). It is part of a set of Supplemental…