Average time in weeks to develop and launch a new marketing campaign (from ideation to the delivery of an offer/message to a customer/prospect)

This is the average time in weeks that it takes a business entity to develop and launch a new marketing campaign, from developing the idea through preparing and delivering the finished offer/message to the client/prospect. Cycle time is the total time from the beginning of the activity to the end, including both time spent actually performing it and time spent waiting to move forward. This Cycle Time measure is intended to help companies analyze this duration related to the process group "Develop and manage marketing plans".

Benchmark Data

Lock

Sorry! Not all users have access to all of our resources.

Want to unlock access to all of our resources?

Learn about Membership icon--arrow--right

Measure Category:
Cycle Time
Measure Id:
105823
Total Sample Size:
549 All Companies
Performers:
25th
Median
75th
Key Performance
Indicator:
No

Compute this Measure

Units for this measure are weeks.

Back to Top

Average time in weeks to develop and launch a new marketing campaign (from ideation to the delivery of an offer/message to a customer/prospect)

Key Terms

Back to Top

Cycle Time

Cycle time is the total time from the beginning of the process to the end. This includes both time spent actually performing the process and time spent waiting to move forward.

Measure Scope

Back to Top

Cross Industry (7.3.0)

  • 3.3.1 - Establish goals, objectives, and measures for products/services by channel/segment (10148)
  • 3.3.2 - Establish marketing budgets (10149)
    • 3.3.2.1 - Confirm marketing alignment to business strategy (10155)
    • 3.3.2.2 - Determine costs of marketing (10156)
    • 3.3.2.3 - Create marketing budget (10157)
    • 3.3.2.4 - Determine projected ROI for marketing investment (17683)
  • 3.3.3 - Develop and manage pricing (20593)
    • 3.3.3.1 - Understand resource requirements for each product/service and delivery channel/method (20009)
    • 3.3.3.2 - Determine corporate incentives (18948)
    • 3.3.3.3 - Determine pricing based on volume/unit forecast (10163)
    • 3.3.3.4 - Execute pricing plan (10164)
    • 3.3.3.5 - Evaluate pricing performance (10165)
    • 3.3.3.6 - Refine pricing as needed (10166)
    • 3.3.3.7 - Implement promotional pricing programs (11495)
    • 3.3.3.8 - Implement other retail pricing programs (11496)
    • 3.3.3.9 - Communicate and implement price changes (11497)
    • 3.3.3.10 - Achieve regulatory approval for pricing (17684)
  • 3.3.4 - Develop and manage promotional activities (20010)
    • 3.3.4.1 - Define promotional concepts and objectives (10167)
    • 3.3.4.2 - Develop marketing messages (10159)
    • 3.3.4.3 - Define target audience (10160)
    • 3.3.4.4 - Plan and test promotional activities (10168)
    • 3.3.4.5 - Execute promotional activities (10169)
    • 3.3.4.6 - Evaluate promotional performance metrics (10170)
    • 3.3.4.7 - Refine promotional performance metrics (10171)
    • 3.3.4.8 - Incorporate learning into future/planned consumer promotions (10172)
  • 3.3.5 - Track customer management measures (10153)
    • 3.3.5.1 - Determine customer lifetime value (10173)
    • 3.3.5.2 - Analyze customer revenue trend (10174)
    • 3.3.5.3 - Analyze customer attrition and retention rates (10175)
    • 3.3.5.4 - Analyze customer metrics (10176)
    • 3.3.5.5 - Revise customer strategies, objectives, and plans based on metrics (10177)
  • 3.3.6 - Analyze and respond to customer insight (16613)
    • 3.3.6.1 - Monitor and respond to social media activity (16627)
    • 3.3.6.2 - Analyze customer website activity (16614)
    • 3.3.6.3 - Analyze customer purchase patterns (16615)
    • 3.3.6.4 - Develop business rules to provide personalized offers (16616)
    • 3.3.6.5 - Monitor effectiveness of personalized offers and adjust offers accordingly (16617)
  • 3.3.7 - Develop and manage packaging strategy (10154)
    • 3.3.7.1 - Plan packaging strategy (10178)
    • 3.3.7.2 - Test packaging options (10179)
    • 3.3.7.3 - Execute packaging strategy (10180)
    • 3.3.7.4 - Refine packaging (10181)
  • 3.3.8 - Develop go-to-market strategy (21425) - Creation of a plan detailing how a company plans to execute a successful product release and promotion, and ultimately its sale to customers.
  • 3.3.9 - Manage product marketing content (16629)
    • 3.3.9.1 - Manage product images (16630)
    • 3.3.9.2 - Manage product copy (18130)