Average time in weeks to develop and launch a new marketing campaign (from ideation to the delivery of an offer/message to a customer/prospect)

This is the average time in weeks that it takes a business entity to develop and launch a new marketing campaign, from developing the idea through preparing and delivering the finished offer/message to the client/prospect. Cycle time is the total time from the beginning of the activity to the end, including both time spent actually performing it and time spent waiting to move forward. This Cycle Time measure is intended to help companies analyze this duration related to the process group "Develop and manage marketing plans".

Benchmark Data

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Measure Category:
Cycle Time
Measure ID:
105823
Total Sample Size:
550 All Companies
Performers:
25th Median 75th
- - -
Key Performance Indicator:
No
Sample image showing interactive filters for more detailed measure peer group data and an interactive graph.

Compute this Measure

Units for this measure are weeks.

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Average time in weeks to develop and launch a new marketing campaign (from ideation to the delivery of an offer/message to a customer/prospect)

Key Terms

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Cycle time is the total time from the beginning of the process to the end. This includes both time spent actually performing the process and time spent waiting to move forward.

Measure Scope

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Cross Industry (7.4)

  • 3.3.1 - Establish goals, objectives, and measures for products/services by channel/segment (10148)
  • 3.3.2 - Establish marketing budgets (10149)
    • 3.3.2.1 - Confirm marketing alignment to business strategy (10155)
    • 3.3.2.2 - Determine costs of marketing (10156)
    • 3.3.2.3 - Create marketing budget (10157)
    • 3.3.2.4 - Determine projected ROI for marketing investment (17683)
  • 3.3.3 - Develop and manage pricing (20593)
    • 3.3.3.1 - Understand resource requirements for each product/service and delivery channel/method (20009)
    • 3.3.3.2 - Determine corporate incentives (18948)
    • 3.3.3.3 - Determine pricing based on volume/unit forecast (10163)
    • 3.3.3.4 - Execute pricing plan (10164)
    • 3.3.3.5 - Evaluate pricing performance (10165)
    • 3.3.3.6 - Refine pricing as needed (10166)
    • 3.3.3.7 - Implement promotional pricing programs (11495)
    • 3.3.3.8 - Implement other retail pricing programs (11496)
    • 3.3.3.9 - Communicate and implement price changes (11497)
    • 3.3.3.10 - Achieve regulatory approval for pricing (17684)
  • 3.3.4 - Develop and manage promotional activities (20010)
    • 3.3.4.1 - Define promotional concepts and objectives (10167)
    • 3.3.4.2 - Develop marketing messages (10159)
    • 3.3.4.3 - Define target audience (10160)
    • 3.3.4.4 - Plan and test promotional activities (10168)
    • 3.3.4.5 - Execute promotional activities (10169)
    • 3.3.4.6 - Evaluate promotional performance metrics (10170)
    • 3.3.4.7 - Refine promotional performance metrics (10171)
    • 3.3.4.8 - Incorporate learning into future/planned consumer promotions (10172)
  • 3.3.5 - Track customer management measures (10153)
    • 3.3.5.1 - Determine customer lifetime value (10173)
    • 3.3.5.2 - Analyze customer revenue trend (10174)
    • 3.3.5.3 - Analyze customer attrition and retention rates (10175)
    • 3.3.5.4 - Analyze customer metrics (10176)
    • 3.3.5.5 - Revise customer strategies, objectives, and plans based on metrics (10177)
  • 3.3.6 - Analyze and respond to customer insight (16613)
    • 3.3.6.1 - Monitor and respond to social media activity (16627)
    • 3.3.6.2 - Analyze customer website activity (16614)
    • 3.3.6.3 - Analyze customer purchase patterns (16615)
    • 3.3.6.4 - Develop business rules to provide personalized offers (16616)
    • 3.3.6.5 - Monitor effectiveness of personalized offers and adjust offers accordingly (16617)
  • 3.3.7 - Develop and manage packaging strategy (10154)
    • 3.3.7.1 - Plan packaging strategy (10178)
    • 3.3.7.2 - Test packaging options (10179)
    • 3.3.7.3 - Execute packaging strategy (10180)
    • 3.3.7.4 - Refine packaging (10181)
  • 3.3.8 - Develop go-to-market strategy (21425)
  • 3.3.9 - Manage product marketing material (16629)
    • 3.3.9.1 - Manage product images (16630)
    • 3.3.9.2 - Manage product copy (18130)