This is the average time in weeks that it takes a business entity to develop and launch a new marketing campaign, from developing the idea through preparing and delivering the finished offer/message to the client/prospect. Cycle time is the total time from the beginning of the activity to the end, including both time spent actually performing it and time spent waiting to move forward. This Cycle Time measure is intended to help companies analyze this duration related to the process group "Develop and manage marketing plans".
Average time in weeks to develop and launch a new marketing campaign (from ideation to the delivery of an offer/message to a customer/prospect)
Cycle time is the total time from the beginning of the process to the end. This includes both time spent actually performing the process and time spent waiting to move forward.