Certified Thought Leadership Producer
Course Description
Gain Actionable Insights into the Core Competencies of Thought Leadership — In Just One Day
Join us for a dynamic, one-day certification course designed to equip you with the essential skills and competencies outlined in the Thought Leadership Standard from the Global Thought Leadership Institute (GTLI) at APQC. This course is designed for experienced professionals responsible for thought leadership production across the lifecycle – those who play strategic and operational roles in creating, managing, and advancing thought leadership. A critical feature of this course is the emphasis on introducing a defined, structured approach to thought leadership production, based on the Global Thought Leadership Institute (GTLI) Standard for Thought Leadership.
Learning Outcomes
After completing the GTLI Thought Leadership Producer certification, participants will be able to apply able to demonstrate their expertise in applying standardized approaches to thought leadership production in their own practice, including:
- Apply a proven framework to develop and execute high-quality thought leadership across the value chain, with consistent results and demonstrable value.
- Evaluate thought leadership readiness and future-state aspirations through the lens of the GTLI maturity model.
- Demonstrate how the thought leadership lifecycle stages inform and guide the production of thought leadership content in an ever-changing landscape of emerging technologies.
Audience
The course is aimed at thought leadership teams, including:
- Leaders and executives who oversee thought leadership strategy, operations, and research direction.
- Subject matter experts (SMEs) who contribute specialized knowledge and shape organizational perspectives.
- Researchers and analysts who design studies, conduct surveys, and translate data into actionable insights.
- Writers and editorial content creators responsible for crafting narratives and producing high-quality thought leadership content.
- Marketing and communications professionals who drive distribution, engagement and audience reach.
- Thought leadership program managers who coordinate processes, workflows, and timelines across the life cycle.
- Legal and compliance teams ensuring accuracy, authenticity, and credibility in all published thought leadership.
- Individuals who identify as thought leaders or aspire to strengthen their expertise and voice.
Syllabus
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- Welcome and Logistics
- Outcomes
- Setting the Stage
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- Introduction
- Asset Overview
- Capability Framework
- GTLI Standard
- GTLI Lifecycle
- Skills Summary
- Competency Model
- Maturity Model
- Roles
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- Overview
- Identify Candidate Topics
- Establish Scope
- Prepare Plan
- Activity
- Summary of Best Practices
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- Overview
- Secondary Research
- Gather Materials
- Evaluate Sources
- Primary Research
- Activity
- Summary of Best Practices
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- Overview
- Generate Insights & Key Points
- Develop Storyboard
- Generate Draft
- Review & Validate
- Activity
- Summary of Best Practices
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- Overview
- Develop Release Plan
- Publish
- Support Channels
- Activity
- Summary of Best Practices
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- Overview
- Develop Promotion Plan
- Market
- Conduct Promotions
- Support Questions & Gather Feedback
- Activity
- Summary of Best Practices
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- Overview
- Evaluating Effectiveness & Relevance
- Identify Derivatives
- Collaboration With Stakeholders & Audiences
- Activity
- Summary of Best Practices
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- Course Summary
- Thank you
As an IACET Accredited Provider, APQC offers .8 CEUs for this course that comply with the ANSI/IACET Continuing Education and Training Standard.