This measure calculates the percentage of total annual marketing budget allocated to "other" (i.e. other than digital, non-digital, traditional advertising, or physical events). It is part of a set of Supplemental Information measures that help companies evaluate additional variables not covered elsewhere for the "establish marketing budgets" process.
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Percentage of marketing budget allocated to other categories
Supplemental information is data that APQC determines is relevant to decision support for a specific process, but does not fit into the other measure categories such as cost effectiveness, cycle time, or staff productivity.