Percentage of total annual marketing budget allocated to other
This measure calculates the percentage of total annual marketing budget allocated to "other" (i.e. other than digital, non-digital, traditional advertising, or physical events). It is part of a set of Supplemental Information measures that help companies evaluate additional variables not covered elsewhere for the "establish marketing budgets" process.
Benchmark Data
Measure Category:
Supplemental Information
Measure ID:
105845
Total Sample Size:
179 All Companies
Performers:
25th | Median | 75th |
---|---|---|
- | - | - |
Key Performance
Indicator:
No
Compute this Measure
Units for this measure are percent.
Percentage of marketing budget allocated to other categories
Key Terms
Supplemental Information
Supplemental information is data that APQC determines is relevant to decision support for a specific process, but does not fit into the other measure categories such as cost effectiveness, cycle time, or staff productivity.