Percentage of total annual marketing budget allocated to digital marketing - website design, management, and optimization
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - website design, management, and optimization. It is part of a set of Supplemental Information measures that help companies evaluate additional variables not covered elsewhere for the "establish marketing budgets" process.
Benchmark Data
Measure Category:
Supplemental Information
Measure ID:
105827
Total Sample Size:
532 All Companies
Performers:
25th
- Median
- 75th
-
- Median
- 75th
-
Key Performance
Indicator:
No
Indicator:
Compute this Measure
Units for this measure are percent.
Percentage of marketing budget allocated to digital marketing - website design, management, and optimization
Key Terms
Supplemental Information
Supplemental information is data that APQC determines is relevant to decision support for a specific process, but does not fit into the other measure categories such as cost effectiveness, cycle time, or staff productivity.