Percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - other media (e.g., billboards)
This measure calculates the percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - other media (e.g., billboards). It is part of a set of Supplemental Information measures that help companies evaluate additional variables not covered elsewhere for the "establish marketing budgets" process.
Benchmark Data
Measure Category:
Supplemental Information
Measure ID:
105841
Total Sample Size:
525 All Companies
Performers:
25th | Median | 75th |
---|---|---|
- | - | - |
Key Performance
Indicator:
No
Compute this Measure
Units for this measure are percent.
Percentage of marketing budget allocated to traditional media advertising and sponsorships - other media (e.g., billboards)
Key Terms
Supplemental Information
Supplemental information is data that APQC determines is relevant to decision support for a specific process, but does not fit into the other measure categories such as cost effectiveness, cycle time, or staff productivity.