Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Percentage of customers using indirect marketing for information gathering on your business entity's products/services
This measure calculates the percentage of customers that gather information on a business entity's products/services via indirect marketing (e.g., billboards, print, radio/TV…
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Percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - television/radio media
This measure calculates the percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - television/radio media. It is part of a…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - other media (e.g., billboards)
This measure calculates the percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - other media (e.g., billboards). It is…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to non-digital direct marketing - direct postal mail
This measure calculates the percentage of total annual marketing budget allocated to non-digital direct marketing - direct postal mail. It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to non-digital direct marketing - telemarketing
This measure calculates the percentage of total annual marketing budget allocated to non-digital direct marketing – telemarketing. It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to other
This measure calculates the percentage of total annual marketing budget allocated to "other" (i.e. other than digital, non-digital, traditional advertising, or physical…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - website design, management, and optimization
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - website design, management, and optimization. It is part of a set of…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - digital content creation (e.g., videos, games)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - digital content creation (e.g., videos, games). It is part of a set…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - virtual events (e.g., webinars)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - virtual events (e.g., webinars). It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - mobile marketing other than apps (e.g., text/multimedia messages)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - mobile marketing other than apps (e.g., text/multimedia messages). It…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - email marketing
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - email marketing. It is part of a set of Supplemental Information…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - social media engagement
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - social media engagement. It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - other
This measure calculates the percentage of total annual marketing budget allocated to digital marketing – other (i.e. other than digital content creation, email marketing,…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to non-digital content creation
This measure calculates the percentage of annual marketing budget allocated to non-digital content creation. It is part of a set of Supplemental Information measures that…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to physical events (e.g., trade shows)
This measure calculates the percentage of total annual marketing budget allocated to physical events (e.g., trade shows). It is part of a set of Supplemental Information…