Percentage of total annual marketing budget allocated to digital marketing - other

This measure calculates the percentage of total annual marketing budget allocated to digital marketing – other (i.e. other than digital content creation, email marketing, mobile apps, mobile texts, online ads, search engine optimization/pay-per-click, social media, virtual events, or company website). It is part of a set of Supplemental Information measures that help companies evaluate additional variables not covered elsewhere for the "establish marketing budgets" process.

Benchmark Data

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Measure Category:
Supplemental Information
Measure Id:
105836
Total Sample Size:
419 All Companies
Performers:
25th
Median
75th
Key Performance
Indicator:
No

Compute this Measure

Units for this measure are percent.

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Percentage of marketing budget allocated to digital marketing - other

Key Terms

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Supplemental Information

Supplemental information is data that APQC determines is relevant to decision support for a specific process, but does not fit into the other measure categories such as cost effectiveness, cycle time, or staff productivity.

Measure Scope

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Cross Industry (7.3.0)

  • 3.3.2.1 - Confirm marketing alignment to business strategy (10155)
  • 3.3.2.2 - Determine costs of marketing (10156)
  • 3.3.2.3 - Create marketing budget (10157)
  • 3.3.2.4 - Determine projected ROI for marketing investment (17683)