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Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Personnel (staff) costs directly associated with leading, managing, and supporting the KM program, initiative, or service per $1,000 revenue
This measure calculates the organization's expenditure in personnel (staff) costs directly associated with leading, managing, and supporting the knowledge management (KM)…
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Measure Spotlights|
Number of business entity employees that participate in approaches and activities included in KM program, initiative, or service per $1 billion revenue
This measure calculates the number of business entity employees that participate in approaches and activities included in the knowledge management (KM) program, initiative,…
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Measure Spotlights|
Percentage of KM applications, platforms, or technologies hosted in the cloud
This measure calculates the percentage of knowledge management (KM) applications, platforms, or technologies hosted in the cloud. KM is the function responsible for…
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Measure Spotlights|
Percentage of funding for KM applications, platforms, or technologies from the KM program, initiative, or service
This measure calculates the percentage of funding for knowledge management (KM) applications, platforms, or technologies that comes from the KM program, initiative, or…
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Measure Spotlights|
Average return on investment on social media marketing channel marketing/sales campaigns
This measure calculates the average return on investment (ROI) for social media marketing/sales campaigns (i.e. interactions via social platforms external to a company's…
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Measure Spotlights|
Average return on investment on traditional face-to-face channel marketing/sales campaigns
This measure calculates the average return on investment (ROI) for traditional face-to-face marketing/sales campaigns. ROI is defined as the amount of gain made by an…
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Measure Spotlights|
Average return on investment on indirect marketing (billboards, print, broadcasting (radio/TV)) channel marketing/sales campaigns
This measure calculates the average return on investment (ROI) for indirect marketing/sales campaigns (e.g., billboards, print, radio/TV broadcasting). ROI is defined as the…
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Percentage of customers using social media for information gathering on your business entity's products/services
This measure calculates the percentage of customers that gather information on a business entity's products/services via social media (i.e. interactions via social platforms…
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Measure Spotlights|
Percentage of total annual marketing spending spent on other channels
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to other channels (i.e. other…
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Measure Spotlights|
Average return on investment on website channel marketing/sales campaigns
This measure calculates the average return on investment for company website (companyname.com) marketing/sales campaigns. ROI is defined as the amount of gain made by an…
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Measure Spotlights|
Average return on investment on mobile application channel marketing/sales campaigns
This measure calculates the average return on investment (ROI) for mobile application marketing/sales campaigns. ROI is defined as the amount of gain made by an investment…
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Measure Spotlights|
Average return on investment on search engine marketing channel marketing/sales campaigns
This measure calculates the average return on investment (ROI) for search engine marketing/sales campaigns. ROI is defined as the amount of gain made by an investment…
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Measure Spotlights|
Key customer growth
This measure calculates the percentage of a business entity's growth in revenue over the past year for key customers (i.e. the top 20 percent of customers in terms of…
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Measure Spotlights|
Percentage of customers who can name brand in unaided recall test
This measure calculates the percentage of customers who can name your brand/product based on surveys/sampling of customers who participate in an unaided recall test. It is…
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Measure Spotlights|
Number of FTEs that perform the process "develop and manage time and attendance" per $1 billion revenue
This measure calculates number of full time equivalents (FTEs) per $1 billion business entity revenue that perform the process "develop and manage time and attendance". The…