Key customer growth
This measure calculates the percentage of a business entity's growth in revenue over the past year for key customers (i.e. the top 20 percent of customers in terms of currency volume of sales). It is part of a set of Process Efficiency measures that help companies optimize the performance of their "develop marketing strategy" process by minimizing waste and refining resource consumption.
Benchmark Data
25th | Median | 75th |
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- | - | - |
Compute this Measure
Units for this measure are percent.
Percentage of revenue growth for top 20 percent of customers (i.e. key customers)
Key Terms
Process efficiency
Process efficiency represents how well a process converts its inputs into outputs. A process that converts 100% of the inputs into outputs without waste is more efficient than one that converts a similar amount of inputs into fewer outputs.