Big Data and Analytics: Once a Luxury, Now a Necessity

All the hype surrounding big data is a modern manifestation of the old adage, “knowledge is power.” A huge amount of raw information is generated every day, and organizations are scrambling to convert it into valuable knowledge that will hopefully help them outpace their competition. But where did this inundation of information came from?

This article explains how big data became big and how big data and analytics shaped the expectations of a generation of consumers.