New Product/Service Development Process Practices: Consumer Products/Packaged Goods Industry

As part of ongoing research into product development and innovation, APQC has gathered information on the latest trends in new product development process. This report provides a consumer products/packaged goods industry snapshot of the current state of new product development process, including methodology, decision making, model-based systems engineering models, systems, advanced market segmentation, standardization of business processes, customer journeys, and more.

This report is specific to the consumer products/packaged goods industry. Click here for the cross-industry report.

For APQC industry members, please click here for Product Development Key Benchmarks or visit the Benchmarks on Demand to get access to the full set of metric data.