Understanding Product/Service Development Processes

To objectively assess, manage, and compare product/service development performance, organizations need a standard framework for classifying and defining processes. APQC’s Process Classification Framework® (PCF) addresses product/service development—and within that subset, three main processes:

1. governing a product and service development program,
2. generating and defining new product/service ideas, and
3. developing products and services.

These articles examine those three processes within category 2.0 Develop and Manage Products and Services.