Understanding Processes for Generating and Defining New Product/Service Ideas

To objectively assess, manage, and compare product development performance, organizations need a standard framework for classifying and defining processes. APQC’s Process Classification Framework® (PCF) addresses product development—and within that subset, generating and defining new product/services ideas. This article is the second of three articles that examine processes within category 2.0 Develop and manage products and services. This article focuses on process group 2.2 Generate and define new product/service ideas.