New Product/Service Development Process Practices

Last updated:
April 04, 2024
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As part of ongoing research into product development and innovation, APQC has gathered information on the latest trends in new product development process. This collection of research provides a snapshot of the current state of new product development process, including methodology, decision making, model-based systems engineering models, systems, advanced market segmentation, standardization of business processes, customer journeys, and more.

In addition to a cross-industry practices report, you can gain greater insights into new product/service development process through various industry cuts and regional, revenue, and customer type comparisons.

For APQC industry members, please click here for Product Development Key Benchmarks or visit the Benchmarks on Demand to get access to the full set of metric data.