New Product/Service Development Process: Cross-Industry Practices Report

As part of ongoing research into product development and innovation, APQC has gathered information on the latest trends in new product development process. This report provides a cross-industry snapshot of the current state of new product development process, including methodology, decision making, model-based systems engineering models, systems, advanced market segmentation, standardization of business processes, customer journeys, and more.

For APQC industry members, please click here for Product Development Key Benchmarks or visit the Benchmarks on Demand to get access to the full set of metric data.