Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Percentage of total annual marketing spending spent on business entity's website
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to a business entity's website …
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Measure Spotlights|
Percentage of total annual marketing spending spent on social media
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to social media (i.e…
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Measure Spotlights|
Percentage of total annual marketing spending spent on mobile applications
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to mobile applications. It is…
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Measure Spotlights|
Percentage of total annual marketing spending spent on traditional face-to-face contacts
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to traditional face-to-face…
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Measure Spotlights|
Percentage of total annual marketing spending spent on search engine marketing
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to search engine marketing. It is…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - website design, management, and optimization
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - website design, management, and optimization. It is part of a set of…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - digital content creation (e.g., videos, games)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - digital content creation (e.g., videos, games). It is part of a set…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - virtual events (e.g., webinars)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - virtual events (e.g., webinars). It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - mobile marketing other than apps (e.g., text/multimedia messages)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - mobile marketing other than apps (e.g., text/multimedia messages). It…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - email marketing
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - email marketing. It is part of a set of Supplemental Information…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - social media engagement
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - social media engagement. It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - other
This measure calculates the percentage of total annual marketing budget allocated to digital marketing – other (i.e. other than digital content creation, email marketing,…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to non-digital content creation
This measure calculates the percentage of annual marketing budget allocated to non-digital content creation. It is part of a set of Supplemental Information measures that…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to physical events (e.g., trade shows)
This measure calculates the percentage of total annual marketing budget allocated to physical events (e.g., trade shows). It is part of a set of Supplemental Information…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - print media
This measure calculates the percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - print media. It is part of a set of…