Percentage of total annual marketing spending spent on traditional face-to-face contacts
This measure calculates the percentage of total annual marketing spending (including advertising and trade spending if applicable) that went to traditional face-to-face contacts. It is part of a set of Supplemental Information measures that help companies evaluate additional variables not covered elsewhere for the process "define and manage channel strategy."
Benchmark Data
Measure Category:
Supplemental Information
Measure ID:
104729
Total Sample Size:
772 All Companies
Performers:
25th | Median | 75th |
---|---|---|
- | - | - |
Key Performance
Indicator:
No
Compute this Measure
Units for this measure are percent.
Percentage of total annual marketing spending spent on traditional face-to-face contacts
Key Terms
Supplemental Information
Supplemental information is data that APQC determines is relevant to decision support for a specific process, but does not fit into the other measure categories such as cost effectiveness, cycle time, or staff productivity.