Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Average time in weeks to develop and launch a new marketing campaign (from ideation to the delivery of an offer/message to a customer/prospect)
This is the average time in weeks that it takes a business entity to develop and launch a new marketing campaign, from developing the idea through preparing and delivering…
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Measure Spotlights|
Total cost to perform the process group "manage employee information" per process group FTE
This measure calculates total cost to perform the process group "manage employee information" per process group full-time equivalent employee (FTE). Total cost is the sum of…
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Measure Spotlights|
Personnel cost to perform the process group "manage employee information" as a percentage of total process group cost
This measure calculates the percentage of the total cost to perform the process group "manage employee information" that comes from personnel cost. Core components of this…
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Measure Spotlights|
Number of FTEs that perform the process group "manage employee information" per $1 billion revenue
This measure calculates the number of full-time equivalent employees (FTEs) per $1 billion revenue that perform the process group "manage employee information," which…
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Measure Spotlights|
Personnel cost to perform the process group "manage employee information" per $1,000 revenue
This measure calculates personnel cost per $1,000 revenue to perform the process group "manage employee information." Core components of this process group include management…
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Measure Spotlights|
Total cost to perform the process group "manage employee information" per $1,000 revenue
This measure calculates the total cost per $1,000 revenue to perform the process group "manage employee information." Core components of this process group include management…
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Measure Spotlights|
Percentage of customers using your business entity's website for information gathering on your business entity's products/services
This measure calculates the average percentage of customers that gather information on a business entity's products/services via the website (companyname.com). It is part of…
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Measure Spotlights|
Percentage of customers using mobile applications for information gathering on your business entity's products/services
This measure calculates the percentage of customers that gather information on a business entity's products/services via mobile applications. It is part of a set of…
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Measure Spotlights|
Percentage of customers using traditional face-to-face contact for information gathering on your business entity's products/services
This measure calculates the percentage of customers that gather information on a business entity's products/services via traditional face-to-face contact. It is part of a set…
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Measure Spotlights|
Percentage of customers using indirect marketing for information gathering on your business entity's products/services
This measure calculates the percentage of customers that gather information on a business entity's products/services via indirect marketing (e.g., billboards, print, radio/TV…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - television/radio media
This measure calculates the percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - television/radio media. It is part of a…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - other media (e.g., billboards)
This measure calculates the percentage of total annual marketing budget allocated to traditional media advertising and sponsorships - other media (e.g., billboards). It is…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to non-digital direct marketing - direct postal mail
This measure calculates the percentage of total annual marketing budget allocated to non-digital direct marketing - direct postal mail. It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to non-digital direct marketing - telemarketing
This measure calculates the percentage of total annual marketing budget allocated to non-digital direct marketing – telemarketing. It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to other
This measure calculates the percentage of total annual marketing budget allocated to "other" (i.e. other than digital, non-digital, traditional advertising, or physical…