Front-End Product and Service Innovation - Kraft Foods Case Study

Published On:
November 30, 2008
Authored By:
APQC
Members-Only Content:

This case study, from the best practices report New Product and Service Innovation: Improving Front-End Effectiveness, explains how Kraft Foods takes ideas in their early stages through to development and production. This includes portfolio management, idea generation, and innovation governance.

Also found in New Product and Service Innovation: Improving Front-End Effectiveness
Type:
Case Study
Topics:
Product Development, Product and Service Innovation, New Product Development
Industries:
Consumer Products/Packaged Goods, Food/Beverage/Restaurant

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