Sales and Marketing Key Benchmarks: Distribution/Transportation Industry

Published On:
November 14, 2023
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Gain insight into the efficiency and effectiveness of your organization’s processes by benchmarking common business activities. The category “Market and Sell Products and Services” includes process groups such as developing marketing and sales strategies and plans, (Hierarchy ID: 3.0 in APQC’s Process Classification Framework®) and the category “Manage Customer Service” includes process groups such as servicing products after sales, (Hierarchy ID: 6.0 in APQC’s Process Classification Framework®).

Prepared using data from APQC’s Open Standards Benchmarking® in Sales and Marketing, this article highlights key performance indicators (KPI) benchmarks for organizations in the distribution/transportation industry. Organizations can use this information to benchmark and continuously improve their sales and marketing processes.