New Product/Service Development Measurement Practices: Pharmaceutical Industry

Published On:
March 27, 2024
Authored By:
APQC
Members-Only Content:

As part of ongoing research into product development and innovation, APQC has gathered information on the latest trends in new product development measurement. This report provides a pharmaceutical industry snapshot of the current state of new product development measurement, including measures of success, time-to-market trends, margin/profitability targets, performance analysis, and launch delays/failures.

This report is specific to the pharmaceutical industry. Click here for the cross-industry report.

For APQC industry members, please click here for Product Development Key Benchmarks or visit the Benchmarks on Demand to get access to the full set of metric data.

Also found in New Product/Service Development Measurement Practices
Type:
Data and Measures
Topics:
Product and Service Innovation, Product Development, New Product Development
Industries:
Pharmaceutical

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