Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Average number of days per marketing employee dedicated to learning 12 months ago
This measure calculates average number of days per marketing employee dedicated to learning 12 months ago. It is a Staff Productivity measure that helps companies assess the…
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Measure Spotlights|
Percentage change in average number of learning days per marketing FTE attributed to AI
This measure calculates the percentage of change in average number of learning days per marketing employee over the past year attributable to AI This Supplemental Information…
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Measure Spotlights|
Organization's current learning budget per marketing employee
This measure calculates the organization's learning budget per market employee currently This Cost Effectiveness measure is intended to help companies understand this cost…
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Measure Spotlights|
Organization's learning budget per marketing employee 12 months ago
This measure calculates the organization's learning budget per market employee currently per marketing employee a year ago This Cost Effectiveness measure is intended to help…
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Measure Spotlights|
Percentage change in learning budget per marketing employee over the past 12 months attributed to AI
This measure calculates the percentage of change in the learning budget per marketing employee over the past year attributable to AI This Supplemental Information measure is…
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Measure Spotlights|
Percentage change in customer retention rate over the past 12 months attributed to AI
This measure calculates the percentage change in customer retention rate over the past 12 months attributable to AI Customer retention rate is defined as the number of…
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Measure Spotlights|
Average return on investment for marketing/sales campaigns
This measure calculates the average return on investment for marketing/sales campaigns across all channels Return on investment (ROI) measures the amount of gain made by an…
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Measure Spotlights|
Percentage of average return on investment for marketing / sales campaigns attributed to AI
This measure calculates the percentage of return on investment for marketing/sales campaigns attributable to AI Return on investment (ROI) measures the amount of gain made by…
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Measure Spotlights|
AI cost as a percentage of campaign investment
This measure calculates AI cost as a percentage of campaign investment. This Cost Effectiveness measure is intended to help companies understand this cost expenditure related…
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Measure Spotlights|
Organization's average revenue per customer
This measure calculates organization's average revenue per customer. This Supplemental Information measure is intended to help companies evaluate additional variables related…
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Measure Spotlights|
Organization's average revenue per customer measured 12 months ago
This measure calculates organization's average revenue per customer measured 12 months ago. This Supplemental Information measure is intended to help companies evaluate…
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Measure Spotlights|
Percentage change in average revenue per customer over the past 12 months attributed to AI
This measure calculates ercentage change in average revenue per customer over the past 12 months attributed to AI. This Supplemental Information measure is intended to help…
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Measure Spotlights|
Organization's average conversion rate measured 12 months ago
This measure calculates organization's average customer conversion rate measured 12 months ago. This Process Efficiency measure is intended to help companies minimize waste…
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Measure Spotlights|
Percentage change in average conversion rate over the past 12 months attributed to AI
This measure calculates percentage change in average customer conversion rate over the past 12 months attributed to AI. This Supplemental Information measure is intended to…
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Measure Spotlights|
Percentage of active customers that are profitable measured 12 months ago
This measure calculates the percentage of the active customers that were profitable 12 months ago. Active customers are customers who have purchased a business entity's…