Five Reasons Why Gamification Works

Published On:
May 31, 2013
Authored By:
APQC
Members-Only Content:

Gamification has been gaining traction in the enterprise over the last few years. Some organizations have already made gamification a permanent part of their knowledge management (KM) program; others are piloting games to assess the benefit of gamification.

In February 2013, APQC conducted a virtual roundtable to find out how organizations are using gamification techniques to encourage knowledge sharing, collaboration, and learning among employees. APQC and participants in the KM gamification roundtable identified five factors:

  1. Gamification provides transparent goals and incentives.
  2. It makes employees' actions more visible to themselves and the rest of the organization.
  3. It rewards and recognizes staff based on what they do, rather than role or tenure.
  4. It injects fun into the workplace.
  5. It encourages people to learn new skills while reinforcing behavior change.

For more on gamification, view the following collection - Gamification in Knowledge Management