New Product Development: Process Benchmarks and Performance Metrics (Report Overview)

This overview of the quantitatively-oriented New Product Development: Process Benchmarks and Performance Metrics report highlights the 10 factors related to new product performance that provide the conceptual framework and basis for the full report. It also describes the organization of the report and the research methodology that was used. More than 250 organizations provided data for this report, and a sample of 211 were used in the analysis. 

Click here for the full report: New Product Development: Process Benchmarks and Performance Metrics.