Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Sales budget systems cost as a percentage of revenue
This measure calculates the systems cost of sales budget as a percentage of revenue. Systems cost refers to a variety of expenses related to computer hardware/software,…
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Measure Spotlights|
Sales budget outsourcing cost as a percentage of revenue
This measure calculates the outsourcing cost of sales budget as a percentage of revenue. Outsourced cost refers to the total cost of outsourcing a specific process to a third…
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Return on investment for the earned digital media marketing channel
This measure calculates total marketing ROI (Return on Investment) from earned digital media channels for the twelve month period. Earned digital media includes brand…
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Return on investment for the direct communication channels (phone calls, postal mail) marketing channel
This measure calculates total marketing ROI (Return on Investment) from direct communication channels (phone calls, postal mail) for the twelve month period. This Process…
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Return on investment for the offline advertisements (billboards, television, print advertisements) marketing channel
This measure calculates total marketing ROI (Return on Investment) from offline advertisements (billboards, television, print advertisements) for the twelve month period…
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Return on investment for the advertisement and placement in physical outlets marketing channel
This measure calculates total marketing ROI (Return on Investment) from advertisement and placement in physical outlets (e.g. stores) for the twelve month period. This…
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Return on investment for the trade marketing marketing channel
This measure calculates total marketing ROI (Return on Investment) from trade marketing for the twelve month period. Trade marketing is marketing aimed at wholesalers,…
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Return on investment for the trade shows and other in person events marketing channel
This measure calculates total marketing ROI (Return on Investment) from trade shows and other in person events for the twelve month period. This Process Efficiency measure is…
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Return on investment for the partnerships and alliances marketing channel
This measure calculates total marketing ROI (Return on Investment) from partnerships and alliances for the twelve month period. This Process Efficiency measure is intended to…
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Total annual marketing revenue attribution
This measure calculates the percentage of your revenue for the 12 month period attributed to marketing. This Supplemental Information measure is intended to help companies…
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Average time taken, in weeks, to plan an update, re-run or extension of an existing marketing campaign which does not involve using external creative and media agencies
This measure calculates the average time taken (in weeks elapsed) to plan an update, re-run, or extension of an existing marketing campaign which does not involve using…
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Measure Spotlights|
Average time taken, in weeks, to plan an update, re-run or extension of an existing marketing campaign which involves using external creative and media agencies
This measure calculates the average time taken (in weeks elapsed) to plan an update, re-run or extension of an existing marketing campaign which involves using external…
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Average B2C conversion rate through digital marketing channels
This measure calculates the average B2C conversion rate achieved through digital marketing channels like search engine marketing, social media marketing, email marketing,…
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B2B conversion rate achieved through traditional marketing channels
This measure calculates the average B2B conversion rate achieved through traditional marketing channels like newspaper and other print ads, billboards, mail advertisements,…
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Measure Spotlights|
B2C conversion rate achieved through traditional marketing channels
This measure calculates the average B2C conversion rate achieved through traditional marketing channels like newspaper and other print ads, billboards, mail advertisements,…