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Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - online advertising (banners, pop-up ads, ads on external websites)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - online advertising (e.g., banners, pop-up ads, ads on external…
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Percentage of customers who can name brand in unaided recall test measured 12 months ago
This measure calculates the percentage of customers which could name the brand in an unaided recall test 12 months ago. This Process Efficiency measure is intended to help…
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Measure Spotlights|
Percentage of KM applications, platforms, or technologies hosted on-premises
This measure calculates the percentage of knowledge management (KM) applications, platforms, or technologies hosted on-premises. KM is the function responsible for organizing…
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Measure Spotlights|
Percentage of funding for KM applications, platforms, or technologies from the IT group/function
This measure calculates the percentage of funding for knowledge management (KM) applications, platforms, or technologies that comes from the IT group/function. KM is the…
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Measure Spotlights|
Percentage of funding for KM applications, platforms, or technologies from one or more business units/functions whose employees are end-users of the application/platform
This measure calculates the percentage of funding for knowledge management (KM) applications, platforms, or technologies that comes from one or more business units/functions…
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Percentage of business entity employees that participate in approaches and activities included in KM program, initiative, or service
This measure calculates the percentage of business entity employees that participate in approaches and activities included in the knowledge management (KM) program,…
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Measure Spotlights|
Number of business entity employees per FTE that directly supports the business entity's knowledge management program
This measure calculates the number of business entity employees per full-time equivalent (FTE) employee that directly supports the business entity's knowledge management (KM)…
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Key customer profitability
This measure calculates the year-to-year percentage change in a business entity's profitability from key customers (i.e. the top 20 percent of customers in terms of currency…
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Relative change in brand performance over the past three years
This measure calculates the percentage of relative change in brand performance over the past three years; a negative percentage denotes declining performance. It is part of a…
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Total number of direct marketing campaigns executed
This measure calculates total number of direct marketing campaigns executed. This Supplemental Information measure is intended to help companies evaluate additional variables…
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Average cycle time to develop a direct marketing campaign
This measure calculates average cycle time in days to develop a direct marketing campaign. This Cycle Time measure is intended to help companies analyze this duration related…
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Total annual cost incurred to execute direct marketing campaigns as a percentage of revenue generated by direct marketing campaigns
This measure calculates total annual cost incurred to execute direct marketing campaigns as a percentage of revenue generated by direct marketing campaigns. This Cost…
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Percentage of funding for KM applications, platforms, or technologies from another source or group
This measure calculates the percentage of funding for knowledge management (KM) applications, platforms, or technologies that comes from another source or group. KM is the…
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Percentage of total annual marketing budget allocated to allocated overhead
This measure calculates the percentage of total annual marketing budget allocated to "allocated overhead." The marketing budget includes, among other things, IT costs…
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Revenue lost from retail loyalty card discounts as a percentage of revenue