Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Return on investment for the trade marketing marketing channel
This measure calculates total marketing ROI (Return on Investment) from trade marketing for the twelve month period. Trade marketing is marketing aimed at wholesalers,…
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Measure Spotlights|
Return on investment for the trade shows and other in person events marketing channel
This measure calculates total marketing ROI (Return on Investment) from trade shows and other in person events for the twelve month period. This Process Efficiency measure is…
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Measure Spotlights|
Return on investment for the partnerships and alliances marketing channel
This measure calculates total marketing ROI (Return on Investment) from partnerships and alliances for the twelve month period. This Process Efficiency measure is intended to…
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Measure Spotlights|
Total annual marketing revenue attribution
This measure calculates the percentage of your revenue for the 12 month period attributed to marketing. This Supplemental Information measure is intended to help companies…
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Measure Spotlights|
Average time taken, in weeks, to plan an update, re-run or extension of an existing marketing campaign which does not involve using external creative and media agencies
This measure calculates the average time taken (in weeks elapsed) to plan an update, re-run, or extension of an existing marketing campaign which does not involve using…
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Measure Spotlights|
Average time taken, in weeks, to plan an update, re-run or extension of an existing marketing campaign which involves using external creative and media agencies
This measure calculates the average time taken (in weeks elapsed) to plan an update, re-run or extension of an existing marketing campaign which involves using external…
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Measure Spotlights|
Average B2C conversion rate through digital marketing channels
This measure calculates the average B2C conversion rate achieved through digital marketing channels like search engine marketing, social media marketing, email marketing,…
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Measure Spotlights|
B2B conversion rate achieved through traditional marketing channels
This measure calculates the average B2B conversion rate achieved through traditional marketing channels like newspaper and other print ads, billboards, mail advertisements,…
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Measure Spotlights|
B2C conversion rate achieved through traditional marketing channels
This measure calculates the average B2C conversion rate achieved through traditional marketing channels like newspaper and other print ads, billboards, mail advertisements,…
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Measure Spotlights|
Percentage of B2B customers provided permissions to receive marketing communications
This measure calculates the percentage of your target B2B customers provided permissions (opt-in) to receive marketing communications within a twelve month period. B2B …
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Measure Spotlights|
Percentage of B2C customers provided permissions to receive marketing communications
This measure calculates the percentage of your target B2C customers provided permissions (opt-in) to receive marketing communications within a twelve month period. B2C …
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Measure Spotlights|
Percentage of revenue attributed to customers who made first purchase of the brand
This measure calculates the percentage of revenue in the last year that is attributed to customers who made their first purchase of the brand in the same year. It is part of…
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Percentage of annual net sales revenue attributable to repeat customers
This measure calculates the percentage of annual net sales revenue attributable to customers making a purchase from an organization after having already made an initial…
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Number of FTEs that perform the processes "process accounts receivable (AR)", "manage and process collections", and "manage and process adjustments/deductions" per $1 billion revenue
This measure calculates the number of full-time equivalent employees per $1 billion revenue that process funds received, whether by check or electronically; coordinate and…
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Measure Spotlights|
Number of FTEs that perform the process "manage and process adjustments/deductions" per $1 billion revenue
This measure calculates the number of full-time equivalent employees (FTEs) per $1 billion revenue that perform the process "manage and process adjustments/deductions," which…