Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Average return on investment on indirect marketing (billboards, print, broadcasting (radio/TV)) channel marketing/sales campaigns
This measure calculates the average return on investment (ROI) for indirect marketing/sales campaigns (e.g., billboards, print, radio/TV broadcasting). ROI is defined as the…
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Percentage of total annual marketing budget that is not related to personnel (compensation and benefits)
This measure calculates the percentage of total annual marketing budget that is not related to personnel (e.g., compensation and benefits). It is part of a set of…
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Measure Spotlights|
Percentage of customers using social media for information gathering on your business entity's products/services
This measure calculates the percentage of customers that gather information on a business entity's products/services via social media (i.e. interactions via social platforms…
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Measure Spotlights|
Average return on investment on website channel marketing/sales campaigns
This measure calculates the average return on investment for company website (companyname.com) marketing/sales campaigns. ROI is defined as the amount of gain made by an…
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Measure Spotlights|
Average return on investment on mobile application channel marketing/sales campaigns
This measure calculates the average return on investment (ROI) for mobile application marketing/sales campaigns. ROI is defined as the amount of gain made by an investment…
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Average return on investment on search engine marketing channel marketing/sales campaigns
This measure calculates the average return on investment (ROI) for search engine marketing/sales campaigns. ROI is defined as the amount of gain made by an investment…
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Percentage of total annual marketing budget allocated to digital marketing - mobile app design, management, and optimization
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - mobile app design, management, and optimization. It is part of a set…
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Percentage of total annual marketing budget allocated to digital marketing - search engine optimization (seo) and paid search / pay per click (ppc)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - search engine optimization (SEO) and paid search/pay-per-click (PPC)…
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Percentage of total annual marketing budget allocated to digital marketing - online advertising (banners, pop-up ads, ads on external websites)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - online advertising (e.g., banners, pop-up ads, ads on external…
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Average monthly demand forecast accuracy
This measure calculates your business entity supply chain's average monthly demand forecast accuracy. Forecast accuracy is a measurement comparing the forecasted demand to…
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Average monthly demand forecast accuracy measured 12 months ago
This measure calculates your business entity supply chain's average monthly demand forecast accuracy, measured 12 months ago. Forecast accuracy is a measurement comparing the…
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Percentage change in monthly forecast accuracy over the past 12 months attributed to AI
This measure calculates percentage change in monthly forecast accuracy over the past 12 months attributed to AI. Artificial Intelligence (AI) (aka cognitive solutions) is a…
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Number of internal customer groups supported by the data management program
This measure calculates the number of internal customer groups the data management team supports. This Supplemental Information measure is intended to help companies evaluate…
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Total number of data domains
This measure calculates the number of data domains. Data domains are high-level categories for organizing data for the purpose of assigning accountability and responsibility…
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Percentage of data which is standardized
This measure calculates the percentage of data that is standardized. This Supplemental Information measure is intended to help companies evaluate additional variables related…