Percentage of total annual marketing budget that is not related to personnel (compensation and benefits)

This measure calculates the percentage of total annual marketing budget that is not related to personnel (e.g., compensation and benefits). It is part of a set of Supplemental Information measures that help companies evaluate additional variables not covered elsewhere for the "establish marketing budgets" process.

Benchmark Data

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Measure Category:
Supplemental Information
Measure ID:
105826
Total Sample Size:
556 All Companies
Performers:
25th
-
Median
-
75th
-
Key Performance
Indicator:
No

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Compute this Measure

Units for this measure are percent.

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Percentage of marketing budget allocated to non-personnel

Key Terms

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Supplemental Information

Supplemental information is data that APQC determines is relevant to decision support for a specific process, but does not fit into the other measure categories such as cost effectiveness, cycle time, or staff productivity.

Measure Scope

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Cross Industry (7.3.1)

  • 3.3.2.1 - Confirm marketing alignment to business strategy (10155)
  • 3.3.2.2 - Determine costs of marketing (10156)
  • 3.3.2.3 - Create marketing budget (10157)
  • 3.3.2.4 - Determine projected ROI for marketing investment (17683)