Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
B2C conversion rate achieved through traditional marketing channels
This measure calculates the average B2C conversion rate achieved through traditional marketing channels like newspaper and other print ads, billboards, mail advertisements,…
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Measure Spotlights|
Percentage of B2B customers provided permissions to receive marketing communications
This measure calculates the percentage of your target B2B customers provided permissions (opt-in) to receive marketing communications within a twelve month period. B2B …
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Measure Spotlights|
Percentage of B2C customers provided permissions to receive marketing communications
This measure calculates the percentage of your target B2C customers provided permissions (opt-in) to receive marketing communications within a twelve month period. B2C …
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Measure Spotlights|
Business entity revenue generated from B2B sales per active B2B customer
This measure calculates business entity revenue generated from B2B sales per active B2B customer. Active customers are customers who have purchased a business entity's…
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Measure Spotlights|
Business entity revenue generated from B2C sales per active B2C customer
This measure calculates business entity revenue generated from B2C sales per active B2C customer. Active customers are customers who have purchased a business entity's…
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Measure Spotlights|
Customer acquisition rate for B2B customers
This measure calculates the customer acquisition rate for B2B customers in the twelve month period. Customer acquisition is the percentage of total customers who made their…
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Measure Spotlights|
Customer acquisition rate for B2C customers
This measure calculates the customer acquisition rate for B2C customers in the twelve month period. Customer acquisition is the percentage of total customers who made their…
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Measure Spotlights|
Organic revenue growth (or decline) rate
This measure calculates organic revenue growth (or decline) rate for the twelve month period. Organic revenue includes all revenue forecasted from sales of products and…
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Measure Spotlights|
Planned organic revenue growth rate for the next 12-month period
This measure calculates business entity’s planned organic revenue growth rate for the next 12-month period. Organic revenue includes all revenue forecasted from sales of…
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Measure Spotlights|
Total annual marketing expenditure as a percentage of revenue
This measure calculates total marketing expenditure as a percentage of revenue for the twelve month period. The cost for marketing is the amount an organization expends to…
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Measure Spotlights|
Return on investment for the owned media marketing channel
This measure calculates total marketing ROI (Return on Investment) from owned media channels for the twelve month period. Owned media is content created and controlled by…
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Measure Spotlights|
Return on investment for the paid media marketing channel
This measure calculates total marketing ROI (Return on Investment) from paid media channels for the twelve month period. Paid media is content the business entity pays to…
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Measure Spotlights|
Percentage of total annual net sales revenue resulting from cross-selling or up-selling
This measure calculates percentage of total annual net sales revenue resulting from cross-selling or up-selling. Cross-selling is a sales technique where the seller will…
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Measure Spotlights|
Return on investment for the earned digital media marketing channel
This measure calculates total marketing ROI (Return on Investment) from earned digital media channels for the twelve month period. Earned digital media includes brand…
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Measure Spotlights|
Return on investment for the direct communication channels (phone calls, postal mail) marketing channel
This measure calculates total marketing ROI (Return on Investment) from direct communication channels (phone calls, postal mail) for the twelve month period. This Process…