Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Percentage of revenue attributed to direct sources for the current period
This measure calculates the percentage of revenue associated with direct sources (i.e. primary business channels) for the current reporting period. As part of a set of…
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Measure Spotlights|
Percentage of revenue attributed to e-commerce for the current period
This measure calculates the percentage of revenue associated with e-commerce (i.e. over the internet) for the current reporting period. As part of a set of Supplemental…
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Measure Spotlights|
Percentage of revenue attributed to indirect sources for the current period
This measure calculates the percentage of revenue associated with indirect sources (i.e. areas other than primary business channels) for the current reporting period. As part…
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Measure Spotlights|
Marketing, sales, and R&D FTEs as a percentage of total business entity FTEs
This measure calculates the percentage of total business entity full-time equivalent employees (FTEs) that work on marketing, sales, and research and development (R&D). This…
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Measure Spotlights|
Percentage of total annual revenue that is generated from up-sell/cross-selling services associated with product purchases
This measure calculates the percent of total annual revenue that comes from up-selling or cross-selling services. Up-selling is a sales technique that involves offering…
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Measure Spotlights|
Number of FTEs (including external) that perform the process "test market for new or revised products and services" as a percentage of total function FTEs
This measure calculates number of full time equivalents (FTEs) (including external) that perform the process "test market for new or revised products and services" as a…
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Measure Spotlights|
Total cost to perform the process "test market for new or revised products and services" as a percentage of total function cost
This measure calculates total cost to perform the process "test market for new or revised products and services" as a percentage of total cost to perform the function …
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Measure Spotlights|
Budget for marketing as a percentage of revenue
This measure calculates the budget for marketing as a percentage of revenue for the reporting period. The budget for marketing is the amount an organization predicts it will…
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Measure Spotlights|
Budget for sales as a percentage of revenue
This measure calculates the total annual budget for sales as a percentage of revenue. The budget for sales is the amount an organization predicts it will expend to operate…
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Measure Spotlights|
Marketing budget per marketing FTE
This measure calculates the marketing budget per marketing full-time equivalent (FTE) employee. The budget for marketing is the amount an organization predicts it will expend…
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Measure Spotlights|
Marketing FTEs as a percentage of total business entity FTEs
This measure calculates the percentage of total business entity full-time equivalent employees (FTEs) that work on marketing (including trade activities, if applicable). It…
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Measure Spotlights|
Sales FTEs as a percentage of total business entity FTEs
This measure calculates the percentage of business entity full-time equivalent employees (FTEs) that are sales FTEs. Sales FTEs focus on selling products/services and setting…
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Measure Spotlights|
Sales budget per sales FTE
This measure calculates the budget for sales per sales full-time equivalent (FTE). Sales FTEs focus on selling products/services and setting customer expectations. This…
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Measure Spotlights|
Number of marketing FTEs per $1 billion revenue
This measure calculates the number of full-time equivalent employees (FTEs) for marketing (including trade spending if applicable), per $1 billion revenue. It is part of a…
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Measure Spotlights|
Business entity revenue per sales FTE
This measure calculates business entity revenue per sales FTE (full time equivalent). (Sales FTEs should exclude marketing and trade activities.) This Supplemental…