Number of FTEs (including external) that perform the process "test market for new or revised products and services" as a percentage of total function FTEs

This measure calculates number of full time equivalents (FTEs) (including external) that perform the process "test market for new or revised products and services" as a percentage of total FTEs that perform the function "develop and manage products and services". The Process "test market for new or revised products and services" includes [Expanding on the marketplace analysis that took place earlier in the product development lifecycle by testing the market against offerings. The results from this in-depth analysis will help the organization finalize product/service characteristics and technical requirements and also identify any needed changes in the manufacturing and delivery processes that support market delivery. To prepare a detailed market study that accounts for any changes in the global environment, the organization may want to conduct a series of interviews, workshops, and focus groups with potential and existing customers.]. The Function "develop and manage products and services" includes [Governing and managing the product/service development program, generating and defining new product/service ideas, and developing products and services.]. This Supplemental Information measure is intended to help companies evaluate additional variables related to the process "Test market for new or revised products and services".

Benchmark Data

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Measure Category:
Supplemental Information
Measure ID:
105222
Total Sample Size:
1,086 All Companies
Performers:
25th Median 75th
- - -
Key Performance Indicator:
No

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Compute this Measure

Units for this measure are percent.

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Percentage of FTEs (including external) that perform the function "develop and manage products and services" allocated to the process "test market for new or revised products and services"

Key Terms

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To calculate the number of full-time equivalents employed during the year for each respective process or activity, you must prorate the number of employees and the hours spent performing each process/activity. Assume that a full-time worker represents 40 hours per week. Provide the average number of full-time equivalents employed during the year for each respective process. Include full-time employees, part-time employees, and temporary workers hired during peak demand periods. Allocate only the portion of the employee's time that relates to or supports the activities identified for an applicable process. Prorate management and secretarial time by estimating the level of effort in support of each activity, by process.

For example, a part-time secretary in the finance department for XYZ, Inc. charges all of his time to finance department activities. He works 20 hours per week. The secretary splits his time evenly supporting employees working in the general accounting process and the financial reporting process. Thus, his time should be allocated by process. So, if he works throughout the year and supports these two processes, his time would be split evenly as:

20hrs/40hrs = .5FTE * 50% for general accounting = .25FTE for general accounting

20hrs/40hrs = .5FTE * 50% for financial reporting = .25FTE for financial reporting

Supplemental information is data that APQC determines is relevant to decision support for a specific process, but does not fit into the other measure categories such as cost effectiveness, cycle time, or staff productivity.

Measure Scope

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Cross Industry (7.3.1)

  • 2.3.2.1 - Prepare detailed market study (10093)
  • 2.3.2.2 - Conduct customer tests and interviews (10094)
  • 2.3.2.3 - Finalize product/service characteristics and business cases (10095)
  • 2.3.2.4 - Finalize technical requirements (10096)