Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Average time taken, in weeks, to plan an entirely new marketing campaign which does not involve using external creative and media agencies
This measure calculates the average time taken (in weeks elapsed) to plan an entirely new marketing campaign which does not involve using external creative and media agencies…
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Measure Spotlights|
Average time taken, in weeks, to plan an entirely new marketing campaign which involves using external creative and media agencies
This measure calculates the average time taken (in weeks elapsed) to plan an entirely new marketing campaign which involves using external creative and media agencies. This…
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Measure Spotlights|
Average net promoter score (NPS) earned through B2B customers
This measure calculates the average net promoter score for specifically B2B customers. Net Promoter Score (NPS) is calculated based on customer surveys' answers to this…
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Measure Spotlights|
Average net promoter score (NPS) earned through B2C customers
This measure calculates the average net promoter score for specifically B2C customers. Net Promoter Score (NPS) is calculated based on customer surveys' answers to this…
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Measure Spotlights|
Marketing reach for B2B customers
This measure calculates marketing reach (potential number of B2B customers you were able to reach through your marketing channels and campaigns) for the 12 month period. B2B …
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Measure Spotlights|
Percentage of marketing-driven sales that include a successful cross-sell or upsell
This measure calculates percentage of your marketing driven sales that include a successful cross-sell or upsell. Cross-selling is a sales technique where the seller will…
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Measure Spotlights|
B2B business customer one-year attrition rate
This measure calculates the B2B customer one-year retention rate over the last one year. Customer retention rate is here defined as the number of external customers who were…
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Measure Spotlights|
B2C consumer one-year attrition rate
This measure calculates the B2C customer one-year retention rate over the last one year. Customer retention rate is here defined as the number of external customers who were…
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Measure Spotlights|
Percentage of media spend (including planning and buying) allocated to digital media channels
This measure calculates the percentage of your media spend (including planning and buying) is allocated to digital media channels (owned, paid, earned). This Supplemental…
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Measure Spotlights|
Average B2B conversion rate through digital marketing channels
This measure calculates the average B2B conversion rate achieved through digital marketing channels like search engine marketing, social media marketing, email marketing,…
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Business entity revenue generated from B2B sales per active B2B customer
This measure calculates business entity revenue generated from B2B sales per active B2B customer. Active customers are customers who have purchased a business entity's…
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Measure Spotlights|
Business entity revenue generated from B2C sales per active B2C customer
This measure calculates business entity revenue generated from B2C sales per active B2C customer. Active customers are customers who have purchased a business entity's…
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Measure Spotlights|
Customer acquisition rate for B2B customers
This measure calculates the customer acquisition rate for B2B customers in the twelve month period. Customer acquisition is the percentage of total customers who made their…
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Customer acquisition rate for B2C customers
This measure calculates the customer acquisition rate for B2C customers in the twelve month period. Customer acquisition is the percentage of total customers who made their…
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Measure Spotlights|
Organic revenue growth (or decline) rate
This measure calculates organic revenue growth (or decline) rate for the twelve month period. Organic revenue includes all revenue forecasted from sales of products and…