Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Return on investment for the paid media marketing channel
This measure calculates total marketing ROI (Return on Investment) from paid media channels for the twelve month period. Paid media is content the business entity pays to…
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Measure Spotlights|
Percentage of total annual net sales revenue resulting from cross-selling or up-selling
This measure calculates percentage of total annual net sales revenue resulting from cross-selling or up-selling. Cross-selling is a sales technique where the seller will…
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Measure Spotlights|
Return on investment for the earned digital media marketing channel
This measure calculates total marketing ROI (Return on Investment) from earned digital media channels for the twelve month period. Earned digital media includes brand…
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Measure Spotlights|
Return on investment for the direct communication channels (phone calls, postal mail) marketing channel
This measure calculates total marketing ROI (Return on Investment) from direct communication channels (phone calls, postal mail) for the twelve month period. This Process…
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Return on investment for the offline advertisements (billboards, television, print advertisements) marketing channel
This measure calculates total marketing ROI (Return on Investment) from offline advertisements (billboards, television, print advertisements) for the twelve month period…
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Return on investment for the advertisement and placement in physical outlets marketing channel
This measure calculates total marketing ROI (Return on Investment) from advertisement and placement in physical outlets (e.g. stores) for the twelve month period. This…
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Return on investment for the trade marketing marketing channel
This measure calculates total marketing ROI (Return on Investment) from trade marketing for the twelve month period. Trade marketing is marketing aimed at wholesalers,…
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Return on investment for the trade shows and other in person events marketing channel
This measure calculates total marketing ROI (Return on Investment) from trade shows and other in person events for the twelve month period. This Process Efficiency measure is…
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Return on investment for the partnerships and alliances marketing channel
This measure calculates total marketing ROI (Return on Investment) from partnerships and alliances for the twelve month period. This Process Efficiency measure is intended to…
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Total annual marketing revenue attribution
This measure calculates the percentage of your revenue for the 12 month period attributed to marketing. This Supplemental Information measure is intended to help companies…
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Average time taken, in weeks, to plan an update, re-run or extension of an existing marketing campaign which does not involve using external creative and media agencies
This measure calculates the average time taken (in weeks elapsed) to plan an update, re-run, or extension of an existing marketing campaign which does not involve using…
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Measure Spotlights|
Average time taken, in weeks, to plan an update, re-run or extension of an existing marketing campaign which involves using external creative and media agencies
This measure calculates the average time taken (in weeks elapsed) to plan an update, re-run or extension of an existing marketing campaign which involves using external…
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Measure Spotlights|
Percentage of annual net sales revenue attributable to repeat customers
This measure calculates the percentage of annual net sales revenue attributable to customers making a purchase from an organization after having already made an initial…
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Number of adjustments/deductions per FTE that performs the process "manage and process adjustments/deductions"
This measure calculates the number of adjustments/deductions per full-time equivalent (FTE) employee that performs the process "manage and process adjustments/deductions,"…
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Measure Spotlights|
Cycle time in days to resolve adjustments
This measure calculates number of days it takes to resolve adjustments. An adjustment is when an amount is changed due to an error/miscommunication between two parties…