Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Percentage of customers opting out of receiving marketing messages from the organization
This measure calculates the percentage of customers opting out of receiving marketing messages from the organization. It is part of a set of Supplemental Information measures…
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Measure Spotlights|
Percentage of total annual marketing budget that is personnel related (compensation and benefits)
This measure calculates the percentage of total annual marketing budget that is personnel related (e.g., compensation and benefits). It is part of a set of Supplemental…
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Measure Spotlights|
Percentage of total annual marketing budget that is not related to personnel (compensation and benefits)
This measure calculates the percentage of total annual marketing budget that is not related to personnel (e.g., compensation and benefits). It is part of a set of…
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Measure Spotlights|
First contact resolution rate for contacts received through "other" channels
This measure calculates the percentage of questions/issues received that are answered, addressed, and resolved by the end of the customer's initial contact when it's received…
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Measure Spotlights|
Response time in minutes for inbound requests coming from web chat or instant messaging including virtual agents
This measure calculates response time in minutes for inbound requests (i.e. queries initiated by the customer) coming from web chat or instant messaging (i.e. systems for…
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Measure Spotlights|
Response time in minutes for inbound requests coming from call backs
This measure calculates response time in minutes for inbound requests (i.e. queries initiated by the customer) coming from call backs. It is part of a set of Cycle Time…
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First contact resolution rate for dedicated mobile applications ("apps")
This measure calculates the percentage of questions/issues received that are answered, addressed, and resolved by the end of the customer's initial contact when it's received…
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Measure Spotlights|
First contact resolution rate for postal mail
This measure calculates the percentage of questions/issues received that are answered, addressed, and resolved by the end of the customer's initial contact when it's received…
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Measure Spotlights|
First contact resolution rate for web self-service contacts
This measure calculates the percentage of questions/issues received that are answered, addressed, and resolved by the end of the customer's initial contact when it's received…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - mobile app design, management, and optimization
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - mobile app design, management, and optimization. It is part of a set…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - search engine optimization (seo) and paid search / pay per click (ppc)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - search engine optimization (SEO) and paid search/pay-per-click (PPC)…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - online advertising (banners, pop-up ads, ads on external websites)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - online advertising (e.g., banners, pop-up ads, ads on external…
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Measure Spotlights|
Total number of direct marketing campaigns executed
This measure calculates total number of direct marketing campaigns executed. This Supplemental Information measure is intended to help companies evaluate additional variables…
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Measure Spotlights|
Average cycle time to develop a direct marketing campaign
This measure calculates average cycle time in days to develop a direct marketing campaign. This Cycle Time measure is intended to help companies analyze this duration related…
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Measure Spotlights|
Total annual cost incurred to execute direct marketing campaigns as a percentage of revenue generated by direct marketing campaigns
This measure calculates total annual cost incurred to execute direct marketing campaigns as a percentage of revenue generated by direct marketing campaigns. This Cost…