Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Percentage of total annual marketing budget that is not related to personnel (compensation and benefits)
This measure calculates the percentage of total annual marketing budget that is not related to personnel (e.g., compensation and benefits). It is part of a set of…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - mobile app design, management, and optimization
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - mobile app design, management, and optimization. It is part of a set…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - search engine optimization (seo) and paid search / pay per click (ppc)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - search engine optimization (SEO) and paid search/pay-per-click (PPC)…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - online advertising (banners, pop-up ads, ads on external websites)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - online advertising (e.g., banners, pop-up ads, ads on external…
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Measure Spotlights|
Average monthly demand forecast accuracy
This measure calculates your business entity supply chain's average monthly demand forecast accuracy. Forecast accuracy is a measurement comparing the forecasted demand to…
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Measure Spotlights|
Average monthly demand forecast accuracy measured 12 months ago
This measure calculates your business entity supply chain's average monthly demand forecast accuracy, measured 12 months ago. Forecast accuracy is a measurement comparing the…
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Measure Spotlights|
Percentage change in monthly forecast accuracy over the past 12 months attributed to AI
This measure calculates percentage change in monthly forecast accuracy over the past 12 months attributed to AI. Artificial Intelligence (AI) (aka cognitive solutions) is a…
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Measure Spotlights|
Number of products (SKUs) per FTE that performs the process group "plan for and align supply chain resources"
This measure calculates the number of products (SKUs) per full-time equivalent employee (FTE) that performs the process group "plan for and align supply chain resources,"…
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Measure Spotlights|
Forecast accuracy as a percentage of value shipped
Forecast accuracy compares forecasted demand to actual demand. This measure calculates it for products and/or families for markets/distribution channels in unit measurement…
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Measure Spotlights|
Total number of direct marketing campaigns executed
This measure calculates total number of direct marketing campaigns executed. This Supplemental Information measure is intended to help companies evaluate additional variables…
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Measure Spotlights|
Average cycle time to develop a direct marketing campaign
This measure calculates average cycle time in days to develop a direct marketing campaign. This Cycle Time measure is intended to help companies analyze this duration related…
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Measure Spotlights|
Total annual cost incurred to execute direct marketing campaigns as a percentage of revenue generated by direct marketing campaigns
This measure calculates total annual cost incurred to execute direct marketing campaigns as a percentage of revenue generated by direct marketing campaigns. This Cost…
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Percentage of total annual marketing budget allocated to allocated overhead
This measure calculates the percentage of total annual marketing budget allocated to "allocated overhead." The marketing budget includes, among other things, IT costs…
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Employee retention rate
This measure calculates employee retention rate. This is defined as the number of employees at the end of the year that were present at the beginning of the year, divided by…
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Measure Spotlights|
Revenue lost from retail loyalty card discounts as a percentage of revenue