Click through rate for the retail website
This measure calculates the percentage of online users who click a specific link after viewing it on the website. It is calculated as the total number of clicks of a specific link divided the total number of visitors to the website viewing the page where the link is located. It is part of a set of Process Efficiency measures that help companies optimize their "define and manage channel strategy" process by minimizing waste and refining resource consumption.
Benchmark Data
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Learn about Membership| 25th | Median | 75th |
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Compute this Measure
Units for this measure are percent.
Click through rate for the business entity website
Key Terms
Process efficiency
Process efficiency represents how well a process converts its inputs into outputs. A process that converts 100% of the inputs into outputs without waste is more efficient than one that converts a similar amount of inputs into fewer outputs.