This measure calculates average time in minutes a user spends on the retail website. This Cycle Time measure is intended to help companies analyze this duration related to the process "Establish goals, objectives, and metrics for products by channels/segments".
Average time in minutes that a user spends on the business entity website
Cycle time is the total time from the beginning of the process to the end. This includes both time spent actually performing the process and time spent waiting to move forward.