Average time in minutes a user spends on the retail website

This measure calculates average time in minutes a user spends on the retail website. This Cycle Time measure is intended to help companies analyze this duration related to the process "Establish goals, objectives, and metrics for products by channels/segments".

Benchmark Data


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Measure Category:
Cycle Time
Measure ID:
Total Sample Size:
94 All Companies
25th Median 75th
- - -
Key Performance Indicator:

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Compute this Measure

Units for this measure are minutes.

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Average time in minutes that a user spends on the business entity website

Key Terms

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Cycle time is the total time from the beginning of the process to the end. This includes both time spent actually performing the process and time spent waiting to move forward.

Measure Scope

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Cross Industry (7.3.1)