Using Digital Transformation to Drive Market Success: Hushan Autoparts Inc. Case Study

Published On:
December 13, 2023
Authored By:
Jacky Lu, Partner, PwC Consulting Services Taiwan Principal Investigator, The Strategic Project of Facilitating Digital Transformation of the Small and Medium Enterprises
Public Content:
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Hushan Autoparts Inc. is a leading manufacturer of aftermarket car door handles and has recently concentrated on developing its market share in parking cameras and sensors. Some of its key business challenges included needing to reduce lead times, outperform competitors in efficiency and cost, as well as seeking out new opportunities due to slow growth in existing market.

In this case study, you will learn about: 

  • How Hushan embraced digital transformation to address operational challenges posed by diverse markets and competitive pressures.
  • How company leaders can alter their approach to management, fostering change within and beyond the organization, and encourage both employees and suppliers to embrace digital technologies.
  • How traditional manufacturers can leverage digital channels to innovate sales models and broaden their market reach.