Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Percentage of customers who can name brand in unaided recall test measured 12 months ago
This measure calculates the percentage of customers which could name the brand in an unaided recall test 12 months ago. This Process Efficiency measure is intended to help…
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Measure Spotlights|
Key customer profitability
This measure calculates the year-to-year percentage change in a business entity's profitability from key customers (i.e. the top 20 percent of customers in terms of currency…
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Measure Spotlights|
Relative change in brand performance over the past three years
This measure calculates the percentage of relative change in brand performance over the past three years; a negative percentage denotes declining performance. It is part of a…