Resource Library
APQC’s Resource Library is your source for timely and topical information to help you meet your most complex business process and knowledge management challenges. Explore our ever-growing collection of more than 5000 research-based best practices, benchmarks and metrics, case studies, and other valuable APQC content.
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Measure Spotlights|
Percentage of customers who can name brand in unaided recall test
This measure calculates the percentage of customers who can name your brand/product based on surveys/sampling of customers who participate in an unaided recall test. It is…
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Measure Spotlights|
First contact resolution rate for contacts received through "other" channels
This measure calculates the percentage of questions/issues received that are answered, addressed, and resolved by the end of the customer's initial contact when it's received…
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Measure Spotlights|
Response time in minutes for inbound requests coming from web chat or instant messaging including virtual agents
This measure calculates response time in minutes for inbound requests (i.e. queries initiated by the customer) coming from web chat or instant messaging (i.e. systems for…
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Measure Spotlights|
Response time in minutes for inbound requests coming from call backs
This measure calculates response time in minutes for inbound requests (i.e. queries initiated by the customer) coming from call backs. It is part of a set of Cycle Time…
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Measure Spotlights|
First contact resolution rate for dedicated mobile applications ("apps")
This measure calculates the percentage of questions/issues received that are answered, addressed, and resolved by the end of the customer's initial contact when it's received…
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Measure Spotlights|
First contact resolution rate for postal mail
This measure calculates the percentage of questions/issues received that are answered, addressed, and resolved by the end of the customer's initial contact when it's received…
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Measure Spotlights|
First contact resolution rate for web self-service contacts
This measure calculates the percentage of questions/issues received that are answered, addressed, and resolved by the end of the customer's initial contact when it's received…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - mobile app design, management, and optimization
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - mobile app design, management, and optimization. It is part of a set…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - search engine optimization (seo) and paid search / pay per click (ppc)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - search engine optimization (SEO) and paid search/pay-per-click (PPC)…
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Measure Spotlights|
Percentage of total annual marketing budget allocated to digital marketing - online advertising (banners, pop-up ads, ads on external websites)
This measure calculates the percentage of total annual marketing budget allocated to digital marketing - online advertising (e.g., banners, pop-up ads, ads on external…
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Measure Spotlights|
Percentage change in average time to launch manufacturing for a new product in the past 12 months
This measure calculates percentage change in average time to launch manufacturing for a new product in the past 12 months. This Supplemental Information measure is intended…
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Measure Spotlights|
Average time to launch manufacturing for a new product
This measure calculates average time to launch manufacturing for a new product. This Cycle Time measure is intended to help companies analyze this duration related to the…
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Measure Spotlights|
Average time to launch manufacturing for a new product measured 12 months ago
This measure calculates average time to launch manufacturing for a new product measured 12 months ago. This Cycle Time measure is intended to help companies analyze this…
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Measure Spotlights|
Percentage of customers who can name brand in unaided recall test measured 12 months ago
This measure calculates the percentage of customers which could name the brand in an unaided recall test 12 months ago. This Process Efficiency measure is intended to help…
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Measure Spotlights|
Number of FTEs for the phase 'design and develop product/services' per $1 billion revenue
This measure calculates the number of full-time equivalent (FTE) employees per $1 billion revenue for the ‘design and develop products/services,' which includes assigning…