- October 23, 2012
- Kate Vitasek
- Member: FREE
In a Vested procurement approach, both customers and suppliers have an interest in each other's success. The book Vested: How P&G, McDonald’s and Microsoft are Redefining Winning in Business Relationships presents examples of how organizations are creating win-win relationships using the Vested approach.
The secret sauce of McDonald’s long-term success lies in the collaborative and innovative structure that Ray Kroc set in motion nearly 60 years ago, embodied in what is known as the “System.” Kroc believed that if the restaurant owner/operators and suppliers were successful, success would come to him as well.