- April 20, 2016
- Mary Driscoll
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Internal and external business risks are on the rise. That’s why boards of directors, senior executives, and operating managers are calling for insightful and reliable financial analysis that draws on huge stores of high-quality data.
Finance leaders have been watching what marketing people are doing with Big Data—and they want to learn how to use data-rich analytics, to take just one example. CFOs want to use Big Data and robust analysis in scenario planning, to take just one example. APQC spoke with the AFP’s Nilly Essaides to get the inside scoop.